How do you reward your most loyal fans? If you鈥檙e Ford Motor Company, you create the 2016 Ford Explorer Be Unstoppable Fan Challenge. Then you send four pairs of fans on a crazy head-to-head scavenger hunt and brand activation in two BCS Bowl cities鈥攖he Capital One Orange Bowl in Miami, and the Goodyear Cotton Bowl in Dallas鈥攁ll to see what being unstoppable really means.
SixSpeed collaborated with Team Detroit to take the fan challenge concept聽on paper into the real world, planning and executing the brand activation and content capture聽for four teams in two different cities. Note to future selves: planning, filming and pulling off an urban scavenger hunt on wheels between Christmas and New Years in two of America鈥檚 biggest cities on the exact same day is not for the faint of heart. Fortunately, we鈥檝e grown comfortable in the anarchy of doing the impossible and successfully helped tell the story of the 2016 Ford Explorer Be Unstoppable Fan Challenge.
The winners of our challenges advanced to Glendale, Arizona, site of the BCS National Championship Game, where they competed in the final leg of the competition to win a 2016 Ford Explorer.
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