Fjallraven, an outdoor apparel brand originating from Sweden, knows a thing or two about owning the cold and embracing nature no matter where you are. So when they tasked SixSpeed with driving traffic to their two Twin Cities locations and raising brand awareness in the area, our goal was to do it in a way that felt authentic to the people who share that sentiment. And when you’re out in any wilderness, there’s one tried and true method to finding your way: trail markers.
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